Gucci Bloom Acqua di Fiori comes out in spring 2018 as the first flanker of Gucci Bloom original floral fragrance from 2017 and the second perfume from Gucci under the leadership of the new creative director Alessandro Michele. The new fragrance promises a more vivid, energetic and fresh character, inspired by friendships between women, born of spontaneity and youthful joy.
Just like Gucci Bloom, the new edition is created by perfumer Alberto Morillas who took the original delicately spicy-floral composition of tuberose, jasmine and f Chinese honeysuckle (Rangoon creeper), the red-flowered vine that premiered in perfumes, and made it fresher by introducing green accords. The drydown is woody and musky, made to convey warmth and depth. It is said to be an invigorating and radiant, lightly green and floral fragrance of highly concentrated ingredients.
The campaign, directed by Glen Luchford, shows actress Dakota Johnson, Hari Nef and Petra Collins floating in a shimmering lake surrounded by flowers and reeds.